rootbrowseIAC-21E1session 66. Calling Planet Earth - Space Outreach to the General PublicPapers1. A modern Space Agency needs a modern Communication in a constantly evolving social, mobile, video landscape2. Augmented Reality (AR) as a communication tool in space outreach: a case of study in a Mexican CubeSat mission.4. “If you can’t see it, you can’t be it” - Outreach Challenges in Preparing the Young Generation for a Career in the Space Industry5. Space for Earth and Climate Change – Public Value in a Risk Society7. SpacePlus, transferring the COVID Treat to Collaboration Opportunity through Space Language1006. Motivations and barriers for public engagement in private space companies: The case of the Netherlands1010. Space Storytelling - Changing the narrative.