session 2

Title

New Business Models in Traditional Space Industry Applications

type

oral

Description

Traditional space applications and markets (e.g., satellite communications) have progressed past the phase of emergence and into their growth or mature phases. To remain viable, they must continually evolve in technology and business strategy, adapting to a variety of ever-changing factors (e.g., new customer bases, substitute products, new entrants to the market). Companies react to such changes by entering into strategic alliances, agreements, and collaborations, or by integrating within their markets--either horizontally or vertically. This session will discuss how the actors within traditional space applications are positioning, or re-positioning, themselves within key markets, to ensure long-term survival by providing continuity of service to their customers.

Date

2011-10-04

Time

15:00

Room

TS-09

IPC members

• Chairman: Mr. Max Grimard, World Space Week Association, France;

• Chairman: Prof. Richard Brook, Surrey Satellite Technology Ltd (SSTL), United Kingdom;

• Rapporteur: Mrs. Aude de Clercq, European Space Agency (ESA), The Netherlands;