Corporate image and Finnish Astronautical Society (SATS ry)
- Paper number
IAC-05-E4.1.07
- Author
Ms. Päivi Jukola, Helsinki University of Technology, Finland
- Year
2005
- Abstract
Strong corporate identity and corporate image, visionary design management and business strategy are elements for success not only for corporations but also for non-profit societies. In the field of space research and space industry the public image of the overall space sector is of great significance. The Finnish Astronautical Society (SATS ry) was founded in 1959. Since 1964 it has been the Finnish member of the International Astronautical Federation representing also its industrial members, Finnish space technology companies and space research centers, in the IAF. Over the years the mission, and the activities, of the early rocket clubs have transformed into a variety of dynamic activities of space research and public outreach for the enrichment of the society and for the benefits of daily life. The paper discusses the past history and future challenges of a small non-profit space organization and the opportunities of the space industry for a smaller nation. International examples and references to other similar associations are presented. By exploring the lessons learned from the entertainment industry and the interactive New Media scene creative future strategies can be developed for space societies, for public outreach and the space sector.
- Abstract document
- Manuscript document
IAC-05-E4.1.07.pdf (🔒 authorized access only).
To get the manuscript, please contact IAF Secretariat.