Market Drivers of Geospatial Information Services Pushing Remote Sensing Data Demand

Paper number

IAC-08.B1.5.8

Author

Mr. Murthy L.N. Remilla, Antrix Corporation limited/ISRO, India

Coauthor

Mr. K.R. Sridhara Murthi, Antrix Corporation, India

Coauthor

Dr. CVS. Prakash, Antrix Corporation, India

Coauthor

Prof. Srinivasan R., Indian Institute of Science, India

Year

2008

Abstract

Demand for geospatial services involving value added services is witnessing a rapid growth over the years.  This in turn is manifested in higher quantities of remote sensing data being demanded. The market for remote sensing data and services is dependent on or affected by a multitude of factors, which may look unrelated at the outset. They include factors as divergent as, the climatic and seasonal conditions, security concerns of the country based on its geo-political location, the sectors moving the economy of the country (agriculture, industry, services etc.,) as well as the country market size and its geo-land forms like the type and extent of land, the extent of seas/ocean surrounding, the length of coastal line etc. The extent and availability of natural resources, natural disasters potential/vulnerability, use and spread of information and communication technologies for development are also some of the factors impacting on the market potential for remote sensing data services. 

The market potential is also a function of the supplier, as the supplier decides the suitable product, its availability and price, sometimes as dictated by the respective government’s security/internal policies. Interestingly, most of the suppliers/producers are the suppliers of the product/services as well as the creators of interest based on newer technologies and capabilities.

The paper analyses the results of a questionnaire based survey to identify the variables/factors affecting the potential for Remote Sensing Data services named as the market drivers classified into two broad sets as: (1) Natural - which are not changeable like climate, geography, extent and availability of resources etc and (2) Man made - those alterable by the government/environment like, number and type of suppliers, applications utilising the data, relation with the supplier/governments, price, external funding etc. This work identifies appropriate socio-political and geo-natural parameters influencing remote sensing market potential and suggests a framework to develop an index for the same. 

The paper discusses the trends in the geospatial business which, in turn are driving the demand for remote sensing data to give insights to the market players to position the products and services. The current capabilities demonstrated and future demands are also discussed based on marketing research and analysis.
Key words: Geospatial services, remote sensing, value added products 

Abstract document

IAC-08.B1.5.8.pdf

Manuscript document

IAC-08.B1.5.8.pdf (🔒 authorized access only).

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