Why social media works. Successfactors of the ISU Space Studies Program outreach campaign
- Paper number
IAC-17,E1,6,7,x37271
- Author
Mr. Remco Timmermans, International Space University (ISU), The Netherlands
- Coauthor
Ms. Tara Foster, The Netherlands
- Year
2017
- Abstract
Social media are an important element of the modern space education marketers’ toolkit. Over the past years the International Space University (ISU) has run online campaigns for its flagship Space Studies Program (SSP) post-graduate summer program. This campaign has several objectives, which change during the different phases. These objectives range from recruiting participants for the program, to space outreach to the general public. Simultaneously it includes sponsor and more general Science, Technology, Engineering and Math (STEM) awareness messages. ISU has run online campaigns for its programs for over 5 years now, each iteration taking the learnings from the previous year into consideration. This has resulted in a rapidly increased follower base, as well as increased participation in public and broadcasted events during summer. Although harder to measure, the awareness of the ISU programs in the industry has improved too. This paper brings forward the lessons learned of this relatively new marketing tool, both in a qualitative and quantitative way. It will show the audience both practical do’s and don’ts, as well as hard evidence that investing in online media pays off.
- Abstract document
- Manuscript document
IAC-17,E1,6,7,x37271.pdf (🔒 authorized access only).
To get the manuscript, please contact IAF Secretariat.