contemporary market research for lunar tourism: estimating the size and value of the market

Paper number

IAC-19,A5,1,14,x52664

Author

Mr. Mina Takla, United States, CosmoX

Coauthor

Dr. Nabil Parwez, Australia

Coauthor

Mr. Camilo Andrés Reyes Mantilla, Germany, Julius Maximilians Universität Würzburg

Coauthor

Mr. Werner Grandl, Austria, Architect

Coauthor

Mr. Andrea Barzon, Russian Federation, Moscow State Institute of International Relations (University)

Year

2019

Abstract

Building up on previous market studies for the aviation industry, the terrestrial tourism industry, the sub-orbital tourism market, and the orbital tourism market, we conduct qualitative and quantitative market surveys to estimate the size and value of the Lunar Tourism market. 

Based on initial assumptions, the target customers are expected to be 25 year old and beyond, pioneering individuals that belong to the innovator and early adopter groups of this lunar hotel’s product lifecycle, and would psychographically have travel-based exploration and a fascination for science-fiction ingrained in their personalities. They would typically have a strong inclination towards adventure sports and expeditionary traveling. These consumers tend to have similar social circles and utilizing the emotion of fear of missing out (FOMO) is likely to play a vital role in customer acquisition. 

Lunar Tourism is initially set to be marketed as very niche expeditions meant to be the highlight of a person’s lifetime. Though the Lunar hotel would be more likely to attract wealthy tourists in its initial phases of development, the evolution of the space tourism market would be highly dependent on the development of low-cost launch services that would make the access to space affordable to the general public. In the meantime, a new market would have to be created for a niche customer group with high standards, which might not directly influence the democratization of space in the relatively short term but would be essential for the creation of an initial market and the development of the Lunar business ecosystem. As the demand increases, the competition among different stakeholders will increase and new, more diverse services for different niche market segments will be created. 

This survey should uncover insights on the demographic and psychographic characteristics of the target customers, the perceived value of Lunar Tourism from the perspective of the customers, and the demands and requirements of the customers, which would affect the design of the hotel and the types of services offered.

Abstract document

IAC-19,A5,1,14,x52664.brief.pdf

Manuscript document

IAC-19,A5,1,14,x52664.pdf (🔒 authorized access only).

To get the manuscript, please contact IAF Secretariat.