Paper information

Paper code

IAC-17,E6,IP,7,x38156

Order

7

Room

Hall J&K2

Title

Space marketing: A novel experience in luxury brands.

abstract

View PDF

Session

IP. Interactive Presentations

symposium

E6. BUSINESS INNOVATION SYMPOSIUM

congress

IAC-17

Type of presentation

interactive

Main author

Dr. Andrea Escobar Rios, ITESM, Mexico

Co-authors

Mr. Yair Israel Piña López, Universidad Nacional Autónoma de México, Mexico;