Strategic Marketing Opportunities
- Paper number
IAC-07-E3.3.06
- Author
Ms. Päivi Jukola, Helsinki University of Technology, Finland
- Year
2007
- Abstract
New technologies and innovations and their successful implementation into new products is one of the most crucial factors for companies in the competitive world. Space contributes over $100 billion to the global economy annually, thus not many understand the economical, political as well as security implications of funding space programs. It is very challenging for taxpayers to get follow the global competition such as the one between the EADS and Boeing enterprises, or to understand the economic rationale of European Space Agency upon the local economy. Very few outside the space sector have heard about The United Nations Office for Outer Space Affairs and The Treaty on the Peaceful Uses of Outer Space, or its 40th anniversary in 2007. According to Mr.Warren Buffet, one the world’s greatest investors, an investor’s financial success is in direct proportion to the degree to which he or she understands the investment, its revenues, expenses, cash flow, labor relations and capital allocations. Thus, there is need to understand the global space market, its economic opportunities and risks. The paper explores opportunities to promote economic and cultural benefits of space systems. The discussion is based on observations in several international conference and exhibition events over the last years. Although the majority of revenue of all commercial space activities is in telecommunications, or in serving the telecommunications industry via satellite operators and satellite manufacturers, and launch vehicle and support equipment providers, such space applications companies, or the ones in production of products and services based on space spin-offs or technology transfer do not participate in the IAC exhibit. According to the paper although space activities are present in everyday life, there is lack of product and market awareness, or the benefits that space activities have brought and can bring in each country from the strategic, economical and technological point of view. The paper paves the way for discussion on re-development of space exhibit and trade fair concepts in order to open the space market for small and medium-size enterprises in non-space sectors that have the potential and desire to participate in the R&D processes and in technology transfer.
- Abstract document